Demographics | ProBuilder

An older couple sits at a table, looking over budget

Insurance

Baby Boomers Burdened by Home Insurance Costs

Those in coastal markets, particularly in Florida, have been the most affected by rising insurance rates

A woman stands in front of a house while smiling and holding up house keys. There are boxes in the driveway, indicating that she is moving in.

Demographics

Growing Trend in ‘SINK’ Homeownership Emerges

Data show women lead the trend in single-income, no kids (SINK) buyers

A young couple smiles and holds up a house key.

Demographics

3 Myths Holding Millennials and Gen Z Back From Becoming Homeowners

Purchasing a home has become more challenging in the past few years, but these myths could be stopping younger generations from entering the housing market altogether

Gen Z woman smiling and holding up house key

Government + Policy

State and City Governments Implement New Programs to Help Gen-Z Homebuyers

High costs have made younger generations reconsider homeownership, but these programs aim to change that

Demographics

Affordability Trumps Safety for Many Gen-Z Homebuyers

More than a quarter of Gen Zers are likely to forgo a safe location, compared with just 5% of Baby Boomers

Demographics

Homeownership Rate Decrease Most Significant for Under 35s

The multi-decade low for housing affordability is taking the greatest toll on younger homebuyers

Young homebuyer sits on lawn head in hands

Market Data + Trends

Majority of Americans Say the Upcoming Election Plays a Part in When They Will Buy a Home

Of those surveyed, veterans are more likely to purchase a home prior to the election, while civilians are more likely to wait out the results of the election

Demographics

What Impact Does Immigration Have on Housing?

There's been a surge in immigration to the US since 2020, but any effect on the housing market will take time to fully understand

Demographics

Gen Xers Are Relying on Family for Housing Support

Nearly 20% of the generation are also buying larger homes to support multigenerational living

Gen Xer sits at table counting money, in front of them is a clock and a jar labelled "retirement" with coins spilling out

Demographics

What Impact Will Gen Z Have on the Housing Market?

The younger generation prioritizes lifestyle and affordability over homeownership, leaving experts unsure of how this will affect the housing market

Members of Gen Z sit around coffee table laughing and sharing a meal

Home Design

5 Design Trends That Appeal to Gen-Z and Millennial Homeowners

From dopamine design to dark academia, if you're looking for what's trending with the next generation of homebuyers, start with these interior design approaches