A lot of home builders are giving themselves heartburn by insisting on more survey responses when accurate results can be obtained from a much smaller number of returned questionnaires. Why the focus on quantity vs. quality?
As simple as it seems, continuous improvement baffles me. Not because it's hard to understand; I'm baffled that such a simple concept can create so many different interpretations
A sad story about how a builder goes to the trouble to find a great piece of land, build a good house, do all of the hard stuff well, then blows it over four or five details
The lesson of the two Elizabeths is that as an industry we must begin to see salespeople in a holistic manner, as complete members of the team. It's no longer enough to simply bring in the bucks
Is home building a transaction environment or a relationship business? Talk to a lot of new-home buyers and they make clear it's a totally transaction business
